Shop the Savage 1

Men’s Savage 1 Classic (Bone/Gum)

£195.00

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Women’s Savage 1 Classic (Black/Gum)

£195.00

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Men’s Savage 1 (Mink/Citadel)

£175.00

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Women’s Savage 1 (Army Green/Faded Rose)

£175.00

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Best of New Arrivals

Woodsman Stretchy Flannel (Rancho)

£90.00

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FLEX Stretchy Mid-Rise Boot Cut Jean (Black)

£135.00

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Men’s Timber Jacket (Smoke)

£135.00

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FLEX Stretchy Boot Cut Jean (Dark Wash)

£135.00

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ARE YOU BORN PRIMITIVE

We are a brand that is proud to cut against the grain. We champion all of you modern savages who work your asses off and refuse to make excuses. No handouts. No entitlements. You only get what you earn.


That is the Born Primitive mindset.

THE DENM
OF THE DRIVEN

Most jeans aren't made for people who are relentless in the gym. These are. Stretchy, flattering, and always designed for athletic builds.

OVER 83K

5-STAR

REVIEWS

Womens Best Sellers

Mens Best Sellers

Leggings

Joggers

NO SHORTCUTS

If you are going to commit to something, you better go all in. That was our guiding philosophy for creating high-performance activewear built to keep up with any level of intensity. After all, we are not just making apparel. We are creating the gear that inspires you to keep fighting even when nobody is watching.

GEAR YOUR
LIFESTYLE DEMANDS